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This article was published on July 31, 2015

Yahoo to acquire social shopping startup Polyvore

Yahoo to acquire social shopping startup Polyvore
Lauren Hockenson
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Lauren Hockenson

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Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

Yahoo today announced via blog post that it will acquire social fashion and shopping startup Polyvore. The terms of the deal have not been disclosed. Yahoo today announced via blog post that it will acquire social fashion and shopping startup Polyvore. The terms of the deal have not been disclosed.

“Polyvore is a leading social shopping site that enables its users across the globe to shop their favorite products, discover new inspiration and express their style. The acquisition will accelerate Yahoo’s digital content growth strategy across the areas of social, mobile, and native,” Yahoo’s senior vice president of publisher products Simon Khalaf said in the post.

Polyvore also confirmed the acquisition in a post on its own blog. Polyvore also confirmed the acquisition in a post on its own blog.

Co-founder and CEO Jess Lee assured that nothing would change for its customers:

Going forward, Polyvore will still be the same Polyvore that you love, but we’ll have more resources to make it even bigger & better. Our mission of empowering people to feel good about their style will stay the same. We’ll continue to add cool new product features and roll out new perks for top members. We’ve accomplished a lot on our own, but together with Yahoo we can take Polyvore to its fullest potential.

Polyvore, which was founded in 2007, has received $22.7 million in funding across three rounds. The most recent was in 2012, a $14 million round led by DAG Ventures with participation from Goldman Sachs.

With more than 20 million unique monthly users, the company says on its about page that its average shopping cart size for partner networks is $383, larger than all the other social networks combined.

Yahoo

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