Rub shoulders with leading experts and industry disruptors at TNW Conference →

Your sardonic source for consumer tech stories

This article was published on March 4, 2015


Xiaomi is bringing its mobile accessories to Europe

Xiaomi is bringing its mobile accessories to Europe
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Speaking at the Mobile World Congress trade show yesterday, Xiaomi global VP Hugo Barra said the company will soon begin selling its mobile accessories online across Europe.

According to a report by CNET, the company is planning to launch a similar Mi.com store in the US. However, the company won’t be selling its phones in either store. Instead, it will sell accessories like headphones, earphones, power banks, and wearables such as the $13 Mi Band fitness tracker.

Mi Band small

These stores will allow the company to get feedback on its current line of accessories, as well as upcoming products. Said Barra, “We increasingly see ourselves as a lifestyle brand.”

As in US, Xiaomi’s Mi store in Europe will launch sans phones [CNET]

Did you know we have a newsletter all about consumer tech? It’s called Plugged In – and you can subscribe to it right here.

Also tagged with