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This article was published on February 12, 2015


Xiaomi’s Mi.com is coming to the United States – but not for phones

Xiaomi’s Mi.com is coming to the United States – but not for phones
Roberto Baldwin
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Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

At today’s Xiaomi press event in San Francisco, there was a lot of recap of the company’s current status and products. Nothing really new, until vice president of international  of Xiaomi, Hugo Barra dropped some information about the company entering the US market via Mi.com in a few months.

While the Mi line of phones is huge in China, you can’t actually get one of those phones in the United States. Today’s news about Mi.com  won’t change that; the direct channel to Xiaomi’s products in the US will be for wearables, headphones and battery packs.

Barra told the assembled press, “The amount of effort required to bring those products to the market is an incredible amount of work. We’re accelerating our entering by bringing simpler products.”

While the news of Xiaomi entering the US and other markets is less exciting than hoped, it does mean that if the company is able to grab mind share in the states, in the future you might be able to get a Mi Note.