We knew it was coming, but UK media and telecoms giant Virgin Media has launched its full slate of so-called ‘Quad-Play’ bundles, pulling together broadband, landline, TV and mobile SIMs into single subscription packages.
The first two of these bundles, the ‘Big Kahuna’ and the ‘Big Bang’, had been made available to existing Virgin Media customers already. But now they are joined by the ‘Big Easy’, ‘Big Daddy’, and ‘Big Connection’, though the latter of these doesn’t actually include TV so this isn’t technically a Quad-Play bundle. At any rate, anyone can now sign up to these deals.
Starting from £25/month for the Big Easy, the bundles go all the way up to ‘from £100’ which includes everything – Sky Sports, super-fast broadband, and unlimited landline calls. The actual final price will depend on your requirements from the mobile phone element – the more data, texts and minutes you need, the more it will cost.
With subscription fatigue a growing problem, bundling has been an increasingly common mechanism for combating the number of individual expenses and direct debits consumers have to track each month. So rather than having to remember £15, £12, £27, and £20 leaves your account for Internet, telephone, TV, and mobile each month, you just know that £74 is the figure that comes out. It’s exactly the same thing, but it causes less anxiety.
Feature Image Credit – ANDREW COWIE/AFP/Getty Images