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This article was published on November 4, 2014

Vimeo boosts its global credentials with new captioning and translation tools, currencies and more

Vimeo boosts its global credentials with new captioning and translation tools, currencies and more
Paul Sawers
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Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

Video-sharing platform Vimeo is receiving a number of new features as the company looks to expand its international credentials.

With a growing global audience, Vimeo is introducing new translation and subtitling tools, as well as more currency options.

Global norming

Video-creators can tap a self-service editor, powered by Amara, to create captions or subtitle files for their videos for free, or they have the option to purchase captions and subtitles using professional translators through the service.

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If you opt to have your videos converted by a pro, you can choose from basic audio transcriptions to full captioning and translations in up to 18 languages per video.

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Vimeo on Demand

Though Vimeo shares many similar traits to the likes of YouTube, the New York-based company has been placing a bigger focus on creators and film-makers in recent times, letting them sell original films internationally through its self-distribution platform called Vimeo On Demand.

Vimeo on Demand launched back in early 2013 for indie filmmakers and, to mark its first birthday, Vimeo spruced things up with a new storefront to make it easier for viewers to discover new videos.

While creators could so far only give US dollar prices for VOD purchases, Vimeo is now opening this up to let them accept payments in euros too.

“Having seen individual Vimeo On Demand titles sell on our platform in over 100 countries in US Dollars alone, we’re very bullish on the sizable impact accepting euros will have for video sellers worldwide,” says Vimeo CEO Kerry Trainor.

In terms of localizing its own site, Vimeo was already available in English, French, German, and Spanish, but today sees Japanese added to the langauge mix. And Vimeo president Dae Mellencamp adds that plans are afoot to expand its localization efforts significantly over the next year.

“The launch of Japanese language on the site kicks off an aggressive roadmap we have to be fully localized in select territories in 2015,” she says. “Given Japan’s vibrant pool of creators, this is an important territory for us and we’re looking forward to the creative output our efforts will have with this endemic community.”

Additionally, Vimeo has announced an expanded list of currencies for Vimeo PRO and Plus subscribers, and now accepts: US Dollar, Euro, British Pound Sterling, Canadian Dollar, Australian Dollar, Japanese Yen, Russian Ruble, Swiss Franc, New Taiwan Dollar, Swedish Krona and Danish Krone.

Founded in 2004, Vimeo has more than 30 million registered members to date, and claims a monthly reach of 170 million people.

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