Story by
Owen Williams
Former TNW employeeOwen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
A startup’s homepage says a lot about where the company wants to be in the world, and naturally many evolve dramatically over the years as its mission changes or grows.
A micro-site, UX Timeline, tracks a number of startups’ homepages over the years using the Wayback Machine to visualize how they changed over time.
The results are pretty amazing — scrolling through Uber’s timeline illustrates just how rapidly the company grew from being a Web-based offering to a mobile-only app.
Older companies, like email delivery giant Mailchimp, show how design trends changed over the years, from Web 2.0-style buttons, to skeuomorphism and then eventually settling into simple, flat designs.
Created by Parisian founder Jacinthe Busson the site is a great way to appreciate how everything you see online has an almost invisible, rich history.
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