The heart of tech

This article was published on February 2, 2016


UX Timeline lets you see how startup homepages evolved over the years

UX Timeline lets you see how startup homepages evolved over the years
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

A startup’s homepage says a lot about where the company wants to be in the world, and naturally many evolve dramatically over the years as its mission changes or grows.

A micro-site, UX Timeline, tracks a number of startups’ homepages over the years using the Wayback Machine to visualize how they changed over time.

The results are pretty amazing — scrolling through Uber’s timeline illustrates just how rapidly the company grew from being a Web-based offering to a mobile-only app.

Older companies, like email delivery giant Mailchimp, show how design trends changed over the years, from Web 2.0-style buttons, to skeuomorphism and then eventually settling into simple, flat designs.

Created by Parisian founder Jacinthe Busson the site is a great way to appreciate how everything you see online has an almost invisible, rich history.

UX Timeline