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This article was published on August 9, 2012

Unthink, the “anti-Facebook”, unlives: Social network dies a quiet death after less than a year

Unthink, the “anti-Facebook”, unlives: Social network dies a quiet death after less than a year Image by: unknown
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

Facebook(F)!! It’s time to UNTHINK (U) – (F)acebook verses (U)nthink spells F U Time!

Those were the fighting words uttered by social network Unthink when it surfaced after self-reportedly ‘more than three years in secret development’ and raising north of $2.5 million in funding from DouglasBay Capital.

The ‘anti-Facebook’ finally launchedpublicly at the end of October 2011, looking to distinguish itself as an revolutionary alternative to other “oppressive” social networks like Facebook, Google+, Twitter and LinkedIn. See its launch video below.

It debuted with quite some fanfare, and said it would be a social network that would unequivocally honor users’ privacy, data and advertising choices.

Fast forward to today, and Unthink.com is as dead as a dodo.

Furthermore, the domain name appears to have been taken over by squatters, and no word from the company or CEONatasha Dedis on Twitter (in case you think the domain name takeover was some sort of accident or hijacking move).

In Unthink parlance: the jig is up.

It’ll be interesting to see if App.net will stand a fighting chance.

Also read: Fluent, the email service tipped to kill Gmail, is shutting down on Aug 17