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This article was published on December 9, 2014

Uber introduces charitable donations with No Kid Hungry partnership

Uber introduces charitable donations with No Kid Hungry partnership Image by: Napier Lopez
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Let’s take a break from all the bad Uber news recently to look at something positive, for a change. The company today announced a partnership with the No Kid Hungry charity, allowing riders  in the US to donate to the cause through Uber’s platform this week.

donate_no-kid_screenshot_cut

As of today, riders can tap a “Donate” option at the bottom of their screen when ordering a cab, after which they will be charged an additional $5 as a donation.

The option is currently available in 100 cities today and tomorrow. Additionally, the company is hosting an UberLUNCH event across the country on Thursday and an UberCHEF program (in Boston, Chicago, DC and Seattle) on Friday will go directly to No Kid Hungry.

Though one could assume Uber is simply trying to recover its image after trouble with questionable behavior from executives and bans in severalcities, it is nevertheless the holiday season, so it’s nice to see the company making some moves towards positive causes.

It’s also the first time Uber has offered a way for riders to donate to a cause – we wouldn’t be surprised to see the option come up again for future holidays and charitable promotions.

➤ Working together to drive out childhood hunger [Uber Blog]