Uber wants to deliver your lunch with UberFRESH

Not content with merely driving you from place to place, Uber has today begun a trial period for a lunch delivery service they call UberFRESH.

Because Uber’s only testing the waters, the program is currently limited to weekdays from 11:30am – 2:30pm in the Santa Monica, CA region. There’s a short Prex Fixe menu, and each meal costs $12. You don’t need to pay for delivery or tip, but you do need to meet your driver outside to pick up your meal.

To order, all you need to do is select the UberFRESH option from the regular Uber app and set your delivery location to somewhere in the Santa Monica coverage area. The company says orders should take 10 minutes or less to arrive.

The trial will last from August 26th to September 5th, with Uber expanding into other regions if the service is successful. Following trials like Corner Store in Washington DC and UberRUSH in New York City, it’s interesting to see how Uber is leveraging its access to drivers and easy payments to become more than just a taxi service.

➤ UberFRESH (via TechCrunch)