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This article was published on March 27, 2014

Twitter expected to refocus music strategy around conversations and content after app failure

Twitter expected to refocus music strategy around conversations and content after app failure Image by: LEON NEAL
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

After putting its #Music iOS app out of its misery last week, Twitter is preparing for another go at the music space, according to The Wall Street Journal.  The new strategy could launch as early as this week.

The Journal noted:

The company plans to shelve the idea of a stand-alone app all together, another person said, setting a new strategic course centered around music conversations and content on the Twitter site.

Twitter reportedly hasn’t pursued licensing for an actual streaming music service, but the paper’s sources suggested that the company is in talks for partnerships with Beats Music, SoundCloud, Vevo and Sony Music Entertainment.

Twitter to Relaunch Music Strategy [WSJ]

See also: What to expect from Twitter in 2014

Image Credit: LEON NEAL/AFP/Getty Images