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This article was published on August 12, 2015

Tinder wants you to know it’s not a hookup app, try not to laugh

Tinder wants you to know it’s not a hookup app, try not to laugh
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Tinder came under fire last week when journalist Mary Jo Sales wrote a piece for Vanity Fair about how the dating app, and others like it, are affecting hookup culture.

Ever vigilant, the company woke up only hours ago to tell off Sales, who tweeted that according to GlobalWebIndex, 30 percent of all Tinder users are married.

Tinder then launched into a 30-tweet-long tirade about how Sales’ story was not only off the mark, but also about how its service helps people create “meaningful connections”.

It’s clear from this social media meltdown that Tinder has trouble owning its identity as a hookup app. In a statement issued to Wired, the company said:

We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today’s dating culture, we were saddened to see that the article didn’t touch upon the positive experiences that the majority of our users encounter daily.

Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted.

Tinder is as much about true love as McDonald’s is about eating healthy.

Update 11:12 AM EST: Tinder issued a statement to BuzzFeed, stating it ‘overreacted’ to the Vanity Fair article.

➤ Tinder  completely freaked out on Twitter [Wired]

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