Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on August 10, 2015

Roger Ebert’s Twitter account confuses fans with cryptic tweets 2 years after his death

Roger Ebert’s Twitter account confuses fans with cryptic tweets 2 years after his death
Natt Garun
Story by

Natt Garun

US Editor

Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+

When Roger Ebert passed away in 2013, the Twitter account of the well-respected film critic was passed on to his wife, Chaz Ebert. Since then, the @ebertchicago account has rarely tweeted, other than the occasional links to promotional material, videos, or photos in memory of Roger. Nowadays, the feed mostly consists of retweets from Chaz’s account about entertainment, breaking news and social issues.

So when @ebertchicago made its first tweet in a long while today, fans were quite.. confused.

Cryptic! Looks like Chaz got a little annoyed by how much data the Twitter app gobbles up, especially if she’s left the option for GIF and video autoplays on.

An hour later, an update.

Clearly, the tweets were a mistake but Chaz has left them up for your enjoyment. Or we think. She, or whoever is handling the account, is responding directly to fans via the @ebertchicago account versus Chaz’s own.

ebert oops
#socialengagement

When an internet figure dies, it’s difficult to figure out what to do with their Web properties. Most go in the route of becoming a memorial site for friends and fans, others (such as a Facebook account) can be left to Legacy Contacts to decide.

That is, if they remember to switch to the right account before sending out what looks like a spooky post from beyond the grave.

Read next: When a great internet friend dies, their spirit echoes on in everything you do