As the November election cycle approaches here in the US, the major political blogs are gearing up for a coverage war. The HuffingtonPost, the largest and most linked to blog in the world according to Technorati, just purchased Pollster.com to round out their political team.
According to a New York Times post on the matter:
The purchase is something of a coup for The Huffington Post, which has been making a more aggressive push into political journalism ahead of the midterm elections in November.
“It’s going to beef up our political coverage,” said Arianna Huffington, the website’s editor in chief and founder. “Polling, whether we like it or not, is a big part of how we communicate about politics. And with this, we’ll be able to do it in a deeper way.We’ll be able to both aggregate polls, point out the limitations of them, and demand more transparency.”
As political coverage grows up on the web there seems to be a consolidation and maturation process at work. Blogs that started off as one or two man shops now have teams of authors and ancillary features (such as poll coverage) to provide more in depth reporting, thus becoming complete resources.
Political blogs are not content to merely supplement the television coverage of elections, the seem to wish to supplant it. Few can deny the success of the HuffingtonPost in the last several years, and with this purchase another strong election cycle appears to be on the way.
Dear TNW readers: I piss off HuffPo readers a few times a month by writing god-bashing blog posts over there for free.