The heart of tech

This article was published on October 3, 2013


Target to launch pre-paid mobile service on T-Mobile network on October 6th

Target to launch pre-paid mobile service on T-Mobile network on October 6th
Josh Ong
Story by

Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Target will take on Walmart’s Straightalk brand with its own pre-paid wireless service, the company announced on Wednesday.

Dubbed Brightspot, the new service taps T-Mobile’s network and will offer unlimited talk and text with 1GB of 4G data for $50 a month. Unlimited talk and text with no data will cost $35 a month.

The service will be available on a selection of handsets, both feature and smartphones. Target also says it will support “nearly all compatible, unlocked phones” through a SIM Kit.

To entice customers, Target is offering a $25 gift card for every six months of service, and REDcard holders will receive a 5 percent discount.

Just last week, the retailer launched a digital video service called Target Ticket.

Finding the ‘brightspot:’ Target Makes Pre-Paid Mobile a Priority [h/t AllThingsD]

Thumbnail image credit: Shutterstock / Lynn Watson