Target to launch pre-paid mobile service on T-Mobile network on October 6th

Target will take on Walmart’s Straightalk brand with its own pre-paid wireless service, the company announced on Wednesday.

Dubbed Brightspot, the new service taps T-Mobile’s network and will offer unlimited talk and text with 1GB of 4G data for $50 a month. Unlimited talk and text with no data will cost $35 a month.

The service will be available on a selection of handsets, both feature and smartphones. Target also says it will support “nearly all compatible, unlocked phones” through a SIM Kit.

To entice customers, Target is offering a $25 gift card for every six months of service, and REDcard holders will receive a 5 percent discount.

Just last week, the retailer launched a digital video service called Target Ticket.

➤ Finding the ‘brightspot:’ Target Makes Pre-Paid Mobile a Priority [h/t AllThingsD]

Thumbnail image credit: Shutterstock / Lynn Watson