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This article was published on February 22, 2013

SuperConf’s Startup Blast Off: And the winners are…

SuperConf’s Startup Blast Off: And the winners are…
Anna Heim
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Anna Heim

Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

The third edition of SuperConf officially kicked off at Miami’s Knight Center this Thursday with Startup Blast Off, a pitching competition that saw eight teams compete for a top prize of $22,000 in cash and rewards.

Earlier in the day, a selected group of participants had gathered at The LAB Miami for private workshops on product design, development and growth hacking, three topics that are at the core of SuperConf’s identity.

As a member of the Startup Blast Off jury, I was keen to help pick the company that would succeed LiveNinja, the Miami-based startup that won the competition in 2012. Fellow judges this year were Adam D’Augelli from True Ventures, angel investor and lawyer Juan Pablo Cappello, and SliceHost’s co-founder Matt Tanase.

Here are the companies that took part in the pitching and Q&A session (in alphabetical order):

  • Boatsetter, a collaborative consumption platform for boating;
  • Feathr, which hopes to replace business cards via the apps it creates for partner conferences, and ultimately via its own standalone app;
  •, which recently raised $1 million to create a platform that will let publishers offer their audience a video experience where news will be read by custom avatars;
  • Kimetric, a Kinect-based shopper analytics system for retail with a focus on fashion stores;
  • Pack Photos, a collaborative and gamified photo sharing platform for group events;
  • Seamless Docs, which wants to go beyond the traditional PDF and facilitate online document sharing;
  • Tabber, an iOS app for restaurant orders that launched in Brazil a few months ago and became available in Miami during SuperConf;
  • Vinylfy, a social platform that helps record collectors to keep track of their vinyl collection.

After deliberating, we decided to pick Boatsetter as the competition’s runner-up. Besides its model, which brings Airbnb’s approach to a whole new market, we liked the fact that its founder Marc Billings didn’t shy away from addressing the challenges facing his venture.


We then attributed the main award to Vinylfy, which has a promising product and a passionate founder, José L Pimienta, who can help it become a must-have among vinyl fans. While our choice may have come as a surprise to some, we felt that the award and corresponding cash prize would have a bigger impact for Vinylfy than for some of its challengers, as it can contribute to build on its early organic growth.

SuperConf founder and co-organizer Auston Bunsen commented on the conference’s track record:

Over the past three years, we have been able to launch some pretty remarkable companies, such as LiveNinja, 71lbs, Flomio, Code School and Politify just to name a few, and we feel this conference is an important element in feeding our local entrepreneurial ecosystem in Miami.

Day 2 of SuperConf is starting in a few hours, and will feature talks from .CO‘s CEO Juan Diego Calle, KISSMetrics‘ founder Neil Patel and many others – stay tuned for upcoming updates.

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