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This article was published on November 13, 2015


    Startup stories: inDinero’s Jessica Mah on knowing when to stop being a stubborn CEO

    Julian Shapiro
    Story by

    Julian Shapiro

    Julian Shapiro is the founder of NameLayer, a popular domain portfolio for tech entrepreneurs. You can tweet to him at @Shapiro. Julian Shapiro is the founder of NameLayer, a popular domain portfolio for tech entrepreneurs. You can tweet to him at @Shapiro.

    This is the third episode in a video series profiling startups and their founders, hosted by Julian Shapiro (@shapiro).


    Jessica Mah thought she had the next big thing in Silicon Valley when she and her co-founder launched inDinero – but soon, her company was rapidly losing money and she couldn’t understand why the business wasn’t attracting customers… or revenue.

    In this video, Mah details the moments that led up to the company’s pivot – from consulting a trustworthy mentor to reviving a relationship with your co-founder.

    Read next: Startup stories: Mitch Wainer of DigitalOcean explains how he got accepted to Techstars