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This article was published on October 11, 2013


Startup Stories: Everlater’s journey from childhood friends to acquisition by AOL

Startup Stories: Everlater’s journey from childhood friends to acquisition by AOL
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Startup Stories is a series of short documentaries about TechStars companies hosted exclusively by The Next Web.

This time, we’re taking a look at Everlater, a startup founded by two childhood friends from TechStars’ home city of Boulder, Colorado. We follow them through well-paying jobs on Wall Street, through a spell traveling the world and on to the foundation of their startup.

Everlater learned a lot on their journey – particularly how a product is nothing if the business model doesn’t stack up. After pivoting into a B2B model, Everlater got acquired by AOL to become MapQuest Travel Blogs. The video brings the story up to date, and we find out how they’ve settled in within a corporate behemoth.

Sit back and watch… and don’t miss Startup Stories episode 1 and episode 2.