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This article was published on February 15, 2016


    Sports Illustrated lets you get up close and personal with swimsuit models in VR

    Sports Illustrated lets you get up close and personal with swimsuit models in VR
    Lauren Hockenson
    Story by

    Lauren Hockenson

    Reporter

    Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. Lauren is a reporter for The Next Web, based in San Francisco. She covers the key players that make the tech ecosystem what it is right now. She also has a folder full of dog GIFs and uses them liberally on Twitter at @lhockenson.

    For decades now, middle school boys have had to put their faces very close to the yearly Sports Illustrated Swimsuit Issue in order to feel like they were really present with the models that graced the pages. But now, with support from Wevr, this years’ issue includes a companion VR app to objectify beautiful women in swimsuits with the power of immersive video.

    The app, available for both iOS and Android, includes three videos at launch, and will be free to access perpetually for all Sports Illustrated subscribers. For those who aren’t subscribers, the publication is offering a photo set for $1.99. A payment of $4.99 will get “premium access,” which according to the trailer video will apparently include a considerable increase of women suggestively tugging at their bikini bottoms.

    Seems like people love it.

    Screenshot 2016-02-15 10.34.41

    The apps are available today on iTunes and the Google Play Store.

    Sports Illustrated