The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on March 27, 2014

    Songza can now play you music based on the weather

    Songza can now play you music based on the weather
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Songza, the New York-based music streaming service, is now using weather data to deliver music to you after inking a deal with The Weather Company, parent to The Weather Channel.

    This means that on top of facilitating music discovery based on day, time, device type, location and past behavior, Songza can now suggest songs to you according to the state of mind you’re in based on the weather. If you’ve ever wanted some suitable music to keep you company during a thunderstorm, Songza may very well be able to do it now.

    Songza-Weather

    In case you’re unfamiliar with it, Songza distinguishes itself within the music streaming space with its eye on the human side of content curation. In lieu of algorithms, the app asks specific questions to understand how the user’s daily routine intersects with his or her genre preferences, and will offer playlists curated by a real-life industry expert.

    It appears that the latest weather data integration is still rolling out now to Songza’s apps.

    ➤ Songza: iOS | Google Play 

    Thumbnail image via Shutterstock