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This article was published on December 16, 2015

Social media tool Topsy suddenly shuts down two years after Apple acquisition

Social media tool Topsy suddenly shuts down two years after Apple acquisition
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

Topsy, a popular social media analytics tool, suddenly shut down today almost two years after Apple reportedly acquired the company for more than $200 million.

The service provided in depth social media analytics and was a great way to access Twitter’s firehose to look at trends. The company’s website now forwards to this Apple Support Document that explains iOS 9’s new Siri capabilities.

There was no announcement or warning about the shutdown, it was a change that happened suddenly with Topsy’s account tweeting only a short message to announce the close down.

Few free services provide access to Twitter’s firehose data for analysis, so Topsy’s loss is a big one — it’s one of only four providers with the ability to collect and sell Twitter’s data.

We reached out to Apple for comment on the shutdown, but are yet to hear back.

Topsy [via Apple Insider]

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