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This article was published on January 2, 2013


    Social media marketing and the law: Find out what you need to know with TNW Academy

    Social media marketing and the law: Find out what you need to know with TNW Academy
    Jorg Ruis
    Story by

    Jorg Ruis

    Jorg works and lives in Amsterdam, loves the web and Frank Sinatra. Playing with online marketing, social and search for more than 8 years, Jorg works and lives in Amsterdam, loves the web and Frank Sinatra. Playing with online marketing, social and search for more than 8 years, he now works for The Next Web as Chief Monetization Officer. You can find him on Twitter and on Google+

    Social media marketing can be a tricky business. Brands are constantly trying to find new ways to make their social strategy stand out, but when doing so there is a legal side to take in to account as well. And when it comes to that legal side, it’s not always clear what is required.

    That’s why TNW Academy introduces, especially for all of our UK readers: The Legal Side of Social Media. In this live interactive class you will learn:

    • the legal side of user generated content
    • how to ensure your brand ambassador initiatives are up to par
    • best practices for blogger outreach programs
    • legal watch outs for activating competitions on social media

    The Legal Side of Social Media is in collaboration with Jo Farmer, partner at London’s law firm Lewis Silkin. For over 15 years Jo has been advising agencies and brands on their day to day commercial risk management. In 1,5 hours Jo will give a refreshing talk about the legal aspects of a social media promotion, share examples with you of how things have gone wrong and how they could have been avoided. As a UK lawyer, Jo’s focus will be on English law.

    Join this class and tap in to the legal experience of Jo and ask all your legal questions about your next brilliant social media campaign.

    For who? All social media managers & marketers in the UK
    Level: Beginner & intermediate enthusiasts
    Duration: 1,5 hours with enough room to ask your questions
    Day & time: January 15 – 3pm London time
    Where: online (webinar)