Snapchat users are pissed that their scores have dropped without explanation

Gamification of your app is a great way to get users to continually keep coming back, and ‘stickiness’ is key if you want longevity for your business.

Snapchat’s done a great job of that so far, most notably with the introduction of its points, trophy case and sticker options. However, a whole bunch of users are pretty unhappy that their Snapchat scores appear to have dropped by thousands of points overnight.

A quick scan of a collection of the world’s most patient users – on Twitter, of course – reveals that, yes, indeed, people are losing their shit over missing points.

There doesn’t seem to be a consistent amount that the scores dropped by either – some people just saw a decline of a few hundred, while others lost thousands.

Why did my snapchat score go down 11,000 points? Why did everyone's score go down? What is this #snapchat?

— mr. meaner (@carfreakmg) May 10, 2016

https://twitter.com/KillemGrier/status/730182869184819202

@snapchatsupport My snap chat score just went down a lot. My score and my friends' scores are completely wrong

— Tre'Quan 🥀 (@trequanmartez) May 10, 2016

While for some other people, the dip appeared to be smaller, and only temporary.

https://twitter.com/BrianSebastiao/status/730184975555796993

Naturally, we’ve asked Snapchat for an explanation and will update if the company responds. However, don’t hold your breath: the way in which the Snapchat score is calculated hasn’t ever been divulged, and it’s more than just a sum total of your interactions in the app.

@magicturtle00 @Snapchat @snapchatsupport I live for snapchat why has my score gone down like 10k?😭

— h a r l e y 𖤐 (@tellutogotohell) May 10, 2016

But don’t worry, if you’ve woken up to a decreasing score, you’re not alone. You might need to re-assess the things that really matter though.

H/T MartinSFP