Natt GarunUS Editor
Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She Natt Garun is the former US Editor at The Next Web, managing the North American team on content, events, features and reviews coverage. She previously wrote for Digital Trends, Business Insider, and Gizmodo. Facebook | Twitter | Google+
Just as the company teased last week during CES 2015, Shazam has officially announced it is adding context awareness SDK Gimbal to its software to provide location-based recommendations.
Using beacon technology to locate the user’s proximity, the app will provide a more contextual recommendation based on when and where the user is at any given time.
The move is on par with what Shazam CEO Rich Riley told us last week in the company’s effort to link Shazam closer to users in real life. Instead of being just a search-based app to figure out who sings what song, it wants to deliver content in a personalized manner.
Now that its recent updates include beacons, Spotify and Rdio integration and a news feed based on songs users have Shazam-ed, it might not be long before the company unveils its wearable app.
Editor’s note 1/14/15: Shazam has contacted us to verify the extent of its beacon use. Instead of recommending content based on location, users can instead use Shazam to examine nearby beacons and get content based on what’s surrounding them. We apologize for the confusion.
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