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This article was published on December 31, 2014

    Self-improvement startup Lift.do is now Coach.me, reflecting renewed focus on personal coaching

    Self-improvement startup Lift.do is now Coach.me, reflecting renewed focus on personal coaching
    Napier Lopez
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    Napier Lopez

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    Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

    Sometimes startups have to go through name changes before they truly hit their stride. For Lift.do, the self-improvement and motivation app, that change comes today: it’s now known as Coach.me.

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    The new name reflects an updated focus and business model. While the ability to set personal goals and work on revamping your habits through a social to-do list is still very much at the core of the software, it now emphasizes personal coaching.

    The company introduced coaches almost a year ago 1-on-1 daily coaching earlier this month.

    In fact, Coach.me is aiming to become a platform for both users trying to improve their habits and coaches seeking customers. Coaches eager to try it out can already sign up for a waiting list to reserve their own coaching page.

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    There’s a secondary benefit to the name change: the service will no longer be confused with Lyft, or other similarly named apps.Pretty sure most taxi cabs don’t include life-coaching in their fee.

    Coach.me [Android | iOS]