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This article was published on June 24, 2014

    RunKeeper steps up its focus on Asia by adding Chinese and Korean languages to its app (Updated)

    RunKeeper steps up its focus on Asia by adding Chinese and Korean languages to its app (Updated)
    Kaylene Hong
    Story by

    Kaylene Hong

    Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.

    Popular GPS fitness-tracking app RunKeeper has boosted its Android app with support for two key Asian languages — Chinese and Korean — as it seeks to capture a larger slice of the health and fitness pie in the region.

    UPDATE: Support for both languages has also arrived on RunKeeper’s iOS app.

    RunKeeper-Chinese

    RunKeeper has over 30 million users, more than two-thirds of whom are outside the US, which makes the introduction of new languages a natural move, particularly as the company steps further into providing personal guidance and motivation for its users.

    The app has offered users training plans for a while already, and its iPhone app recently saw the introduction of a new feature that aggregates data from across the platform to personalize training plans and goals.

    ➤ RunKeeper: Google Play | iOS

    Thumbnail image via Shutterstock