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This article was published on March 5, 2012

    Ridiculously fast-growing Fab expands executive team, snags Vonage CMO

    Ridiculously fast-growing Fab expands executive team, snags Vonage CMO Image by: sonya etchison - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    E-commerce phenomenon Fab.com has hired a chief marketing officer, hiring Scott Ballantyne away from publicly listed Vonage, where the man served in a similar capacity. Fab co-founder and CEO Jason Goldberg just made the announcement on his personal blog, pointing out that he worked with Ballantyne a decade ago, launching Blackberry devices at T-Mobile USA back in 2002.

    Ballantyne also has professional experiences at Dell, Motorola, Hewlett-Packard and a bunch of other companies under his belt.

    You’d think Fab couldn’t grow any faster, but that’s exactly what they’re hiring Ballantyne to do. The site has already managed to attract more than 2.5 million members in less than 9 months after its pivot to a design-focused e-commerce site.

    Last (short) month, the company smashed its previous monthly sales record, which it notably recorded during the Christmas holidays.

    Goldberg writes:

    We went looking for a seasoned marketing exec with a well-designed blend of analytics, brand building, and humor, who could take our already torrid growth and accelerate it even further. And, especially, someone who just gets shit done.

    (See photo of Ballantyne below for some context about that last part)

    We’re hearing that Fab has plans to do more acquisitions to complement its organic growth – they’ve already acquired US startup FashionStake and Germany’s Casacanda. Fab has been valued by investors at more than $200 million.

    The startup currently employs over 200 people, across multiple cities.

    Also make sure to read this ‘fab’ story: Fab’s decision to focus on design a year ago was perhaps the best “pivot” of all time