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This article was published on August 23, 2016


It’s happening: Pokemon Go popularity is in decline

It’s happening: Pokemon Go popularity is in decline
Nate Swanner
Story by

Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Pokemon go, the mobile app that distracted us for much of the Summer, is in decline.

According to new numbers from Axiom Capital Management (provided to Bloomberg), Pokemon Go engagement is in steady decline. After peaking around the middle of July, it has since been trending downward.

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Axiom used data from Sensor Tower, SurveyMonkey and Apptopia to show that both daily active users and engagement is dropping.

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Similarly, general interest in augmented reality has come back down to earth.

The scope of this study was to gauge how Pokemon Go may affect other apps and services over time. While it won’t go away any time soon, it’s clear interest has waned — and should continue to do so as kids start going back to school.