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This article was published on August 23, 2016


Pinterest acquires Instapaper because it wants you to pin more than just photos

Pinterest acquires Instapaper because it wants you to pin more than just photos
Napier Lopez
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Napier Lopez

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Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in Napier Lopez is a writer based in New York City. He's interested in all things tech, science, and photography related, and likes to yo-yo in his free time. Follow him on Twitter.

Pinterest today announced that it has acquired Instapaper for an undisclosed amount.

It’s something of a natural move; Pinterest is already typically used for saving interesting images and other visual content, and Instapaper does the same with a focus on written text. Pinterest has been trying to focus on more editorial content for a while now, having introduced article pins back in 2013.

The Instapaper acquisition helps build Pinterest as a service where you can save editorial content now to read it later, something particularly important as social media like Facebook and Twitter continue to grow as the main way people read their news.

For now, Instapaper will remain a separate app, but its team will contribute to Pinterest’s products, such as improving recommendations. We wouldn’t be surprised to see Instapaper’s note-taking features pop up on Pinterest over time, either.

 

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