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This article was published on February 26, 2012

Phone waterproofing company Liquipel is expanding to Australia, Brazil and China


Phone waterproofing company Liquipel is expanding to Australia, Brazil and China

Launched in January during CES, Liquipel is now expanding to Australia, Brazil and China, the American company announced today, ahead of Mobile World Congress in Barcelona.

As you may remember, Liquipel’s ambition is to make your iPhone and other electronics waterproof thanks to liquid-repellent nano-coating.

According to the startup, its material is both extra-thin and protects against water damage. Thanks to this innovation, Liquipel became one of the Edison Awards’ finalists earlier this year.

The company is now taking things one step further and launching in three new countries. While it opening local offices in Brazil and China with local partners, it also signed a licensing agreement for Australia with the local mobile and electronics retailer Vita Group.

Besides its global expansion, the company also announced six new board members and advisors, including Kingston Technology’s former CFO Henri Tchen and Mobile Entertainment Forum – Americas’ founder Ralph Simon.

In case you’re still wondering, these appointments come as the confirmation that Liquipel isn’t science-fiction. While it remains to be seen if it entirely lives up to its claims, it is very much real, and it could soon come to your country.

➤ Liquipel

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