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This article was published on February 14, 2017

No, seriously. The Nokia 3310 is coming back

No, seriously. The Nokia 3310 is coming back
Matthew Hughes
Story by

Matthew Hughes

Former TNW Reporter

Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twi Matthew Hughes is a journalist from Liverpool, England. His interests include security, startups, food, and storytelling. Follow him on Twitter.

The Nokia 3310 had a reputation for hardiness. You could throw it down a flight of stairs, spill a pint over it, or drop it into a pool of mud, and it would emerge unscathed. It was like the Wolverine of phones, and for that reason, it remains a firm fan favorite.

And now it’s coming back, almost 17 years after it first launched in 2000. Nokia plans to re-launch the device at the upcoming MWC conference in Barcelona, according to data obtained by the reliable Evan ‘EvLeaks’ Blass of VentureBeat.

The handset will reportedly cost €59, and will be marketed as a way of getting long battery life in an almost-indestructible form factor.

Although Nokia hasn’t manufactured the phone in years, there’s still a fondness for the device, and it remains to be sold through third-party channels, like Amazon Marketplace and eBay.

MWC will see three other Nokia-branded phones released. It’s expected that the Nokia 3, 5, and 6 will run Android 7.0. According to VentureBeat, these will range from €150 to €250.

It’s worth pointing out that the phones sold under the Nokia marque aren’t actually from the company that originally released the 3310, the N95, and the N-Gage. Rather, the rights to the name were bought by little-known Finnish company HMD Global in a deal that completed last December.

Given that most smartphones have a propensity to run out of juice before the day is finished, I’m convinced there’s still a market for high-endurance feature phones. Phones that lack the bells and whistles of your garden-variety Android handset or iPhone, but only need to be charged once every few weeks.

And let’s face it, who wouldn’t want a piece of computing history in their pocket? Especially when it has Snake.

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