Netflix increases HD subscription to $10 for new users

Netflix’s HD streaming subscription is getting a small price hike: it will now cost $9.99 instead of $8.99.

Bloomberg reported on the price hike earlier, and the new rate is reflected on Netflix’s sign-up page. Engadget received this statement from Netflix:

“To continue adding more TV shows and movies including many Netflix original titles, we are modestly raising the price for some new members in the U.S., Canada and Latin America. As a thank you to existing Netflix members — who aren’t already benefiting from a previous price guarantee — we will maintain their current price for a year.”

If you’re already subscribed to the HD plan, Netflix is guaranteeing you’ll be locked into your old the $8.99 pricing, but you can expect that to go up next year.

The $7.99 Basic and $11.99 Premium plans – which offer SD streaming for one user and 4K for up to four users, respectively – will remain at their current prices for the time being.

➤ Netflix Raises Price of Most Popular Plan by $1 per Month [Bloomberg]