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This article was published on November 17, 2015


Spotify’s new insights dashboard lets musicians stalk their fans too

Spotify’s new insights dashboard lets musicians stalk their fans too
Kirsty Styles
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Kirsty Styles

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Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She l Kirsty Styles is a journalist who lives in Hackney. She was previously editor at Tech City News and is now a reporter at The Next Web. She loves tech for good, cleantech, edtech, assistive tech, politech (?), diversity in tech.

It’s one of the costs of fame IMHO that ‘making it big’ comes with a certain amount of stalking.

And with phone-wielding fans watching your every move, it’s certainly become easier to do at scale than when the odd group of girls could find out where The Beatles were staying just so they could scream outside.

The tables could be about to turn (a bit) with the beta launch of the Spotify Fan Insights dashboard, which gives artists access to aggregated data about their fans’ behaviour.

Participating musicians can use the desktop and more basic mobile platform to see demographic and geographical information, listening and music preferences, as well as the level of engagement people have with their tracks.

Music lovers will initially be grouped into categories including ‘streakers’ (like that time you listened non-stop for a week and hoped no one would know), ‘loyalists’ and ‘regulars.’

Presumably this could mean marketing messaging for users that might actually be of interest, better gig line ups with other artists you enjoy, or perhaps more shows in your city.

Spotify says it is hoping to help artists “establish meaningful connections with their audience.”

Which hopefully won’t mean opening your linen basket to find Harry Styles waiting to take a picture.

Spotify

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