Motorola’s Moto X will land in the UK on February 1 for £380, but without Moto Maker

Motorola today announced that it will be launching the Moto X, its flagship Android smartphone, in the UK.

From February 1, the handset will be available for £380 unlocked, or around £25 per month on contract, from Phones 4u, Carphone Warehouse, O2, Amazon and Techdata. All of these retailers will stock the black version, although its white counterpart will be a Phones4u exclusive for the first three months.

Motorola didn’t reference Moto Maker, the site it offers in the US so consumers can personalize their handset, in today’s announcement. A company spokesperson confirmed that the service won’t be available at launch, but added that they were keen to bring it to the UK.

The Moto X will arrive in the UK, as well as France and Germany, with a 1.7 GHz dual-core Qualcomm Snapdragon S4 processor, 2GB of RAM and 16GB of onboard storage. It offers a 4.7-inch AMOLED display, which is necessary for Active Notifications, a 2200mAh battery and 10-megapixel rear-facing camera.

The handset also comes with a few exclusive software tricks, including the Assist app, an always-on listening mode for Google Now, and a shake-to-activate gesture for Motorola’s stripped back camera app.

It follows the release of the Moto G (our review), originally unveiled in November last year as a mid-range handset for emerging markets and first-time Android adopters.