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This article was published on December 6, 2019


Millennials would rather cop Bitcoin than Disney and Netflix stocks

Boomers don't care for any of these

Millennials would rather cop Bitcoin than Disney and Netflix stocks
Matthew Beedham
Story by

Matthew Beedham

Editor, SHIFT by TNW

Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls. Matthew is the editor of SHIFT. He likes electric cars, and other things with wheels, wings, or hulls.

According to a recently published report from investment management firm Charles Schwab, millennials invested more in Bitcoin than they did in the likes of Disney or Netflix over Q3 of this year.

The figures come from the quarterly Schwab Report, which benchmarks the activity of retirement plan investors within self-directed brokerage accounts.

Bitcoin, cryptocurrency, investment
Credit: Charles Schwab
Schwab report, breakdown across generations

Schwab’s figures show that millennials (25-39 years old) hold 1.84 percent of their assets in the Grayscale Bitcoin Trust (GBTC). The GBTC is an investment product — from Digital Currency Group — that sells shares in the fund to accredited investors. The fund is managed for investors by Grayscale and trades and holds Bitcoin directly.

In comparison, millennials reportedly hold 1.58 percent of their assets in Netflix stocks and 1.68 percent in Walt Disney Co.

Gen X and Baby Boomers, on the other hand, do not appear to rate Bitcoin that highly. Grayscale’s Bitcoin investment product doesn’t feature in the top 10 equity holdings for either of these generational groups.

These elder generations tend to favor more mainstream investments in companies like Apple, Amazon, and Berkshire Hathaway — Warren Buffet‘s famed holding company.

Given the relative newness of Bitcoin, it’s not surprising that it’s more popular among younger investors, who are often considered to have a greater appetite for risk.

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