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This article was published on January 22, 2014

Microsoft’s new Rethink campaign tries to convince developers and users that Internet Explorer advances the Web

Microsoft’s new Rethink campaign tries to convince developers and users that Internet Explorer advances the Web
Emil Protalinski
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Emil Protalinski

Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, incl Emil was a reporter for The Next Web between 2012 and 2014. Over the years, he has covered the tech industry for multiple publications, including Ars Technica, Neowin, TechSpot, ZDNet, and CNET. Stay in touch via Facebook, Twitter, and Google+.

Microsoft today launched Rethink, the latest marketing effort from the company’s browser team that is meant to show “how Internet Explorer is helping to create a Web that is fast, beautiful, and perfect for touch.” In short, Rethink is a site that features all the modern browser demoes the company has put together over the last two years to show what’s possible on the Web, including Everest: Rivers of Ice, Contre Jour, Red Bull Rampage, and the Windows 95 cult classic game Hover.

Microsoft hopes to win over users by having them “rethink” that IE is a modern browser capable of handling all the cool stuff the Web has to offer, and win over developers by having them “rethink” innovative techniques they can use to build real-world sites by offering them tear-downs for each of the demos. Frankly, we preferred this IE ad, but we can’t blame Microsoft for trying.

See also – IE11 more than triples market share to 10.42%, Firefox slips a bit, and Chrome gains back share and Across desktop and mobile, Chrome is used more than Firefox, IE, and Opera combined

Image Credit: Microsoft