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This article was published on May 24, 2018

Mattress company Emma is fastest-growing startup in Europe

Mattress company Emma is fastest-growing startup in Europe
Jamie Tolentino
Story by

Jamie Tolentino

Jamie Tolentino is currently working as a Digital Marketer at a Global Asset Management firm. She was previously an Innovation Strategist at Jamie Tolentino is currently working as a Digital Marketer at a Global Asset Management firm. She was previously an Innovation Strategist at Quirk London. Aside from writing for TNW, she also blogs on the Huffington Post UK.

For the fifth year in a row Adyen and TNW teamed up to find the fastest growing companies in Europe’s six hottest startup ecosystems: the United Kingdom, The Netherlands, Germany, France, Spain, and Sweden. The winner, mattress business Emma (Germany), was announced tonight at TNW Conference Founders Dinner in Amsterdam, The Netherlands.

To search for the fastest-growing startup, TNW reached out to hundreds of companies identified as fast-growing based on their research and asked them to sign up for the Tech5 competition from January to March. Since TNW needed to verify that the growth rates were legit, all the companies who signed up were asked to confirm their growth rates by signing an affidavit.

Between April and May, the Top 10 per country were invited to a celebratory dinner in their respective countries during which the winner of that country was announced. However, the Top 5 companies of each country were also given complimentary tickets to The TNW Conference in Amsterdam, The Netherlands forming the Tech5 of each country and when combined, the European Tech30 list:

Company          Growth              Country

Emma Matratzen14315%Germany
Wefox    12050%Germany
Bragi    8567% Germany
Tink GmbH        4900%    Germany
Picnic       4777% Netherlands
Aircall3900%  France
Trouva  3332%  UK
Back Market     3100% France   2900%France
Holidu     2865%Germany
Moteefe   2600%UK
Xceed    2450%Spain
Teemo   2404%France
Camptoo    2175%Netherlands
MisterFly     2165%France
Tappx 2151%Spain
Seedtag  1941%Spain
Wonderkind        1902%Netherlands
ReSnap    1556%Netherlands
Deliberry      1540%Spain
Papier  1450% UK
EclecticIQ   1250%Netherlands
SamyRoad 788%Spain
Mentimeter 577%Sweden
Winningtemp 547%Sweden
Funnel 504%Sweden
Flowbox   366% Sweden

Today, the Tech5 Founders Dinner, which also doubles as the grand finale of Tech 5, took place at TNW Conference. Patrick de Laive, co-founder of TNW, Roelant Prins, CCO of Adyen, and Ank van Wylick (Partner Advisory, FinTech lead at KPMG) announced the European Tech30 and the winner.  

Emma Matratzen GmbH from Germany emerged victorious this year with 14,315 percent growth in revenue. Emma offers a mattress from €290, money back guarantee, a 100-night trial, a 10-year warranty on top of free returns and delivery. In second place is Luno (United Kingdom) with a 12,369 percent growth in revenue and third place is Wefox (Germany) with a 12,050 percent growth in revenue.

Looking at the European Tech30 list, Germany secured four spots in the Top 10. This is probably because eight out of 10 German startup founders are eyeing global expansion. German companies also have great funding with every 50th startup raising more than 50 million euros.

The dinner had over 100 attendees including the Tech5 2018 cohort, Tech5 alumni, investors, media, and partners. Whilst Ayden and TNW are the official Tech5 competition partners, KPMG also pitches in to sponsor the Tech5 Founders Dinner.

Over the past 5 years, the average growth rates for the finalist in each country are as follows: UK 1616.15%, Netherlands 1323.08%, Sweden 1000.22%, Spain 1181.85%, France 1803.02%, and Germany 3130.62%.

Last year’s winner, Misterfly, managed to grow by 48000%. Altogether, the Tech5 2017 Top 10 cohort have raised over 10 billion in funding while eight have reached unicorn status. These include Home24, Deliveroo, Transferwise, among others.

“It’s really exciting to see these innovative startups thriving across Europe,” says Prins. “We have seen genuine world-leading companies in this year’s Tech5 competition, proving that Europe is great breeding ground for startups. Adyen is fortunate to work with so many innovative young companies to help them grow by accepting payments in new markets across the globe. I’m sure many of the companies in Tech5 will be on to bigger things in the near future.“