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This article was published on August 12, 2016

Mall embraces Pokémon Go and turns its lobby into a designated battle arena

Mall embraces Pokémon Go and turns its lobby into a designated battle arena
Mix
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Mix

Former TNW Writer

Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about his work on Twitter.

While having your house designated as a Pokémon gym can be quite the awful experience, businesses have a lot to gain from such circumstances – and one shopping mall in the US has astutely picked up on this.

Colonie Center in Albany, New York decided to make the most of its location as a PokéGym and went on to convert its lobby into a designated Pokémon Go arena.

The mall has painted a huge Poké Ball in the center of its lobby to mark the improvised battle arena and possibly entice a bunch of Go-playing customers in stores nearby.

To make the arena even more authentic, the lobby is also decorated with Pokémon-themed posters and flags that will quickly catch the attention of avid Pokémon trainers.

mall pokemon go poke gym
Credit: PolarDorsai via Reddit

Colonie Center is not the only establishment to take advantage of the Pokémon crazeCrafty hustlers and brave business owners have already taken a similar approach – and have done so with a fair bit of success too.

The smash-hit mobile game caused a 10 percent spike in Nintendo’s stocks when it initially launched, but there were concerns about finding viable ways to monetize on its popularity.

Since then, reports have suggested that Pokémon Go creator Niantic and Nintendo are considering offering businesses a chance to lure customers in by becoming sponsored locations within the game. In fact, rumours speculate that a partnership with McDonald’s is already in the pipeline.

via Reddit