This article was published on August 21, 2012

Loccit saves your social networking content and offers ways to print it all

Loccit saves your social networking content and offers ways to print it all
Jamillah Knowles
Story by

Jamillah Knowles

Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemi Jamillah is the UK Editor for The Next Web. She's based in London. You can hear her on BBC Radio 5Live's Outriders. Follow on Twitter @jemimah_knight or drop a line to [email protected]

If you have been wondering how best to collect your social media goings on for future reference or as a diary, a new startup is opening its doors to the public and might have the right solution.

Launching today, Loccit is a platform that captures social networking content in a private file or ‘social memory box’ that is designed to collate material from Facebook, Twitter, Instagram, LinkedIn, Flickr or Foursquare updates.

Loccit has been in beta for a year and launches with the introduction of the Loccit store which allows users to create an offline diary for photos, events and status updates as well as creating mugs, calendars and other printable versions of their collection.

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The Loccit store takes the content you have chosen and helps users create personalised items like cards (£1.69), mugs (£8.49) or book editions of particular material you choose.

The storytelling capacity of the books encompasses the ability to create a diary from Facebook updates with images and text or a specific topic such as a journey, wedding or other life events. The books are priced at £10.49 for soft cover and £24.49 for hard cover editions.

There are many methods of collating your online activity, from arranging your photos in a book with Blurb or using If This Then That (IFTTT) recipes to make sure your updates and uploads to social networks like Twitter or Instagram are copied into a calendar or maybe Dropbox as you upload them to those sites.

With the ubiquity of sharing tools and methods for updating online, the messages and notes we post each day might not seem important at the time, but as a flavour of a particular time in your life, they might hold significance in the future.

Already social media platforms are finding ways to present content in prettier ways, but that doesn’t always mean we can find what we want immediately. Luke Aikman, founder and CEO of Loccit says, “We’re entering an age of social memory boxing. The popularity of Facebook Timeline and the launch of services like Path have shown there is a market for capturing online memories. We want to take it further.”

Loccit is an online platform but is also available as an iPhone application. In addition to the social media diaries, the Loccit store allows use of social content to create popular photo gifts like personalised cards, personalised mugs, photo books and photo calendars.

Calendars and mugs might seem hokey if you’re living an all-digital lifestyle, but for those with fewer connections, older family members or friends far away, a physical object can be a more solid reminder of loved ones.

Loccit was founded by entrepreneur and CEO of digital agency Nudge Digital, Luke Aikman in 2011. After securing an initial $500,000 in private funding, Aikman kept Loccit in beta for a year whilst a user base was grown and bugs were ironed out.

Tap into celebrity lives

Loccit also provides a similar service that aggregates content from celebrities’ social media activity, allowing celebrity superfans access to their heroes’ ‘online diaries’. Users can choose from more than 50 of the world’s most high-profile singers, actors and sports personalities and access their diaries by signing in via Facebook.

For the first million users, Loccit will be completely free with no restrictions, forever. Amongst the upcoming features, in 2013, Loccit will launch a range of premium features.

Give it a try to see if it’s the sort of storage that is useful in a real-time digital world of endless updates.


Image Credit: Book Worm Laser & Design

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