Martin SFP BryantFounder
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously Editor-in-Chief at TNW.
Charities are increasingly using self-published books as a way of raising awareness and funds for their causes. With this in mind, publishing platform Blurb is launching Blurb for Good, a service aimed at “Citizen Philanthopists” and non- profit organisations.
Blurb For Good (which will go live at www.blurbforgood.com today) essentially combines a JustGiving-style donation platform with the usual Blurb publishing tools. Authors can set up a unique page in the Blurb Bookstore to help promote their cause. Blurb will feature their books in a dedicated section of the Bookstore reserved for cause-related publications.
In addition to receiving funds from booksales, authors can apply to receive a contribution from Blurb for every book sold. This currently only applies to books raising money for registered non-profit organizations in the United States, Canada and the UK.
Targeting charities and ‘social good’ causes should be a good move for London and San Francisco-based Blurb. They claim that last year, despite the economic downturn, 92% of non-profit organizations saw an increase in the number of gifts received due to online promotion of fundraising for their causes.
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