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This article was published on December 18, 2012

    Lamoda’s founders secure $484k for their new fashion startup Looksima

    Lamoda’s founders secure $484k for their new fashion startup Looksima Image by: Getty Images
    Andrii Degeler
    Story by

    Andrii Degeler

    Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Cen Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Central and Eastern Europe. He also runs a CEE-focused weekly tech newsletter, ProCEEd.

    Russia-based online fashion startup Looksima has landed 15 million rubles ($484,000) in funding from Vesna Investment, Firrma reports.

    The project was launched in February by Alex and Nadia Bochkarev, who earlier founded Rocket-backed fashion startup Lamoda, which recently landed $40-80 million from JP Morgan.

    Looksima is meant to be a place where customers, stylists and fashion stores meet. The idea behind the service is that users receive new look suggestions, created by professionals, every day, based on a survey that they need to fill out when registering. Together with the suggestions, customers are offered links to stores when all the suggested clothes and accessories can be bought.

    Looksima has its websites in both .ru and .com domains, which means that the company has some international ambitions. Alex Bochkarev told The Next Web that the company is going to launch the service in the US in the near future.

    Online fashion market in Russia was estimated at about $1.1 billion in 2011, and there are many players who would like to compete for a share. Recently online giant eBay showed its interest in the Russian market by releasing its Fashion app with Chicisimo integration.

     

    Top image credit: Justin Sullivan / Getty Images.