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This article was published on February 8, 2019

Just starting out in the cloud? 14 experts offer their advice

Just starting out in the cloud? 14 experts offer their advice
Scott Gerber
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Scott Gerber

Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young Scott Gerber is the founder of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young entrepreneurs. YEC members represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs. Learn more at

You’re unlikely to find a modern business that hasn’t heard of cloud computing — and many have already made the switch to hosting their data in the cloud. Being able to access your files anytime, anywhere and from any internet-connected device can be a huge boon for flexible work arrangements, plus it can greatly reduce IT and server equipment costs.

If you haven’t used the cloud before, it can be difficult and a bit overwhelming to know where to begin, so we asked Young Entrepreneur Council members the following question:

What’s one piece of practical advice you’d offer a small business that’s just getting started with cloud computing?

Their best answers are below:
1. Define your goals

The cloud is an umbrella term for a disparate array of technologies, from web-based software to virtual servers and a wide variety of infrastructure services. Look for cloud platforms that match your business’s needs and capabilities. Cloud doesn’t mean easy, and successful migration is more likely with a platform that offers support and management services that complement your company’s strengths. – Vik PatelFuture Hosting

2. Start with commonly used tools

Cloud computing can be an intimidating term, but using the tools nearby is the best way to get started with data storage. In my business, we use Dropbox and Google Drive. Dropbox is a file storage platform that allows for you and your team to access documents in the cloud on any device. Google Drive (including Google Docs, Sheets, etc.) is a collaboration platform for sharing documents and presentations. – Jean

3. Make multiple backups of any data you host in the cloud

When it comes to the cloud, backing up your data in multiple redundant locations is key. Over the years, I’ve watched numerous cloud computing providers experience multiple unexpected hardware failures that caused their clients to lose essential data permanently. You can avoid any potential hiccups by keeping offsite backups on top of what your cloud provider offers. – Justin FaermanConscious Lifestyle Magazine

4. Have a solid plan for migration

Migrating your data to the cloud is usually the most complicated stage. Make sure you understand what’s involved, including costs and procedures. If you’re new to cloud computing, it might be best to start gradually and with data that’s not crucial to your business. This gives you a chance to try out a service without a large commitment. – Kalin KassabovProTexting

5. Prioritize easy workflow integration

Look for cloud-based storage services that can easily integrate with your other technology platforms. For example, if you use a customer relationship management system, choose a provider that integrates with it. Once you have narrowed it down, read the fine print. You don’t want to be caught off guard by data storage limits and unexpected fees. For example, many providers charge for each user, which can become costly. – Matthew PodolskyFlorida Law Advisers, P.A.

6. Consider the mobile experience

One of the benefits of moving your data to the cloud is that you will be able to work remotely and on the go, but that won’t be the case if the mobile experience lacks features or an intuitive design. As you’re comparing cloud computing software, notice the quality of their mobile versions. Do they have an app, and what are the reviews for mobile?  – Jared AtchisonWPForms

7. Look at your provider’s security features

Everyone is jumping to the cloud for data protection and access to their favorite software and platforms. One of the most important things to remember before doing this is to make sure you’re using a professional and trusted platform. Go with a name and brand that you know and trust. Your company data and security are everything. Don’t jeopardize them to save a few bucks. – Zac JohnsonBlogger

8. Shop around, and get recommendations

With so many options now available, it’s important to do your research, compare platforms and costs and get recommendations from other small business owners about what might work. You want to make sure you’ve picked the right cloud service for your business before you move all of your business over. – John RamptonCalendar

9. Test different technologies

Many cloud data storage tools have a free trial where you can try out the technology before deciding to commit. Test a few different technology platforms to see which one you like the most in terms of usability and ease of use. The last thing you want is to commit to a technology that makes it difficult to find your data in the future. – Syed BalkhiWPBeginner

10. Make sure it’s right for your whole team

When looking to make a move to the cloud, make sure the solution that you’re looking at is something that can be used by all team members, even the nontechnical ones. We use Confluence by Atlassian to keep track of all of our projects. Its interface is simple, and it can easily be searched to find relevant information. You can also tag teammates in comments and send email notifications. – Brian David CraneCaller Smart Inc.

11. Seek a solution that will grow with your company

Not all cloud computing was created equally, and different industries require different solutions. For instance, engineers and construction development companies need solutions that are much different than, say, a legal team. Find a cloud service that not only meets your needs now but also has the capacity to meet your goals for the future. – Joey KercherAir Fresh Marketing

12. Carefully manage access

Cloud computing can be a boon to small businesses that can’t afford to invest in local storage, but it also comes with security risks. In addition to keeping access to your cloud storage platforms private, be sure to limit and constantly monitor the people who are given access. Failing to do so can lead to data leaks and malicious software injection. – Bryce WelkerCPA Exam Guy

13. Implement a clear naming system

It may sound silly, but this is something that should be systematized in the operational procedures and taught to every new employee during onboarding. This way you keep things clear and easy to find. It also reduces the negative impact of employee churn. – Nicole MunozNicole Munoz Consulting Inc.

14. Don’t hesitate

My advice to any digital business owner considering moving operations into the cloud is to just do it. Cloud computing offers so many benefits, from cost efficiency to improved security. The benefits of moving into the cloud far outweigh any detriments. – Thomas SmaleFE International

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