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This article was published on June 2, 2010

    Jobs on iAd: “No one else is doing it”.

    Jobs on iAd: “No one else is doing it”.
    Brad McCarty
    Story by

    Brad McCarty

    A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

    When you’re talking about mobile advertising, the Apple iAd platform has to come to mind pretty early in the conversation.

    While speaking at D8, Steve Jobs addresses this directly, speaking about why Apple went into advertising, and what it means to the company.

    “We’re going into the ad business because we want to help our developers make some money.”

    Noting that people do considerably more application work on devices than they do on desktops, he then states that “If you want developers to make money, you put ads in the apps”.

    Of course, the thought of Apple making $2bn doesn’t hurt the reasoning, either.

    As for the advertising experience?  Jobs relates that presently ads will take you out of an application and into a browser.  “If you are playing a game, you are probably not going to make it back to the same place”.

    When asked if someone else could do it: “Sure, but nobody else is doing it. We can build it into the OS.”

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