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This article was published on August 9, 2012

Intel Capital invests in Brazilian social commerce startup ELike

Intel Capital invests in Brazilian social commerce startup ELike
Anna Heim
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Anna Heim

Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie Anna Heim is the founder of MonoLibre and a freelance writer for various tech and startup publications. She is a polyglot French news junkie with a love for technology.

Intel Capital has invested in the Rio-based startup ELike, which is based known for its f-commerce platform Meu Shopping, the Brazilian blog Startupi reports.

While the press release didn’t disclose the amount Intel invested, it points out that this capital injection will help the startup increase the number of brands it works with. At the moment, its virtual mall includes a dozen brands, and ELike hopes to bring that number to 50 over the next 12 months.

According to the company, 70,000 Brazilian users have already downloaded MeuShopping’s Facebook app, and it now plans to use Intel Capital’s investment to boost these metrics.

As for Intel’s investment arm, this isn’t the first time it has invested in Brazil, and previous deals include Coquelux, Fashion.me and Minha Vida.

E-commerce is a fast-growing segment in Brazil, and is increasingly attracting investors. As we reported, Redpoint e.Ventures has closed a $130 million fund that will mostly focus on Brazilian consumer startups.

Image credit: Denis Dervisevic