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This article was published on July 27, 2011

Inside a fake Chinese Apple Store [Video]

Inside a fake Chinese Apple Store [Video]
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

The fake Chinese Apple Stores we reported on last week have certainly grabbed the attention of the mainstream media (it is the summer ‘silly season’, after all). MSNBC have even sent a camera crew down to one of the stores (presumably one that wasn’t asked to close) and took a look around.

You can see why customers would be confused – it looks and feels just like the real thing, and we imagine Apple’s lawyers are busily preparing to take them out for ever. As the report states, trademark law exists even in China – even if you could be forgiven for thinking that it didn’t.