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This article was published on February 14, 2014

    Indian music service Dhingana shuts down 2 months after losing its biggest label

    Indian music service Dhingana shuts down 2 months after losing its biggest label
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    Indian music streaming service Dhingana has quietly closed the shutters on its service, ending months of speculation about its future after it lost a key partnership.

    A brief farewell note on the Dhingana website — first spotted by Medianama — simply says that “all good things must come to an end” and thanks its users. No explanation for the closure is given:

    dhingana

    Dhingana had raised venture funding — its most recent $7 million round closed in 2012 — and hired its first external CEO less than one year ago, but ultimately it came unstuck after its biggest music label partner — T-Series — declined to renew its licensing agreement in December.

    “We were not able to see much traction in the service and secondly we couldn’t agree on the commercials and both parties thus decided to part ways in an amicable manner,” T-Series president Neeraj Kalyan told TechCrunch at the time of the break-up.

    Speaking at the time, CEO Rohit Bhatia told Medianama only that the service was in the process of ‘restructuring’. However, the service appears to have paid the ultimate price for its break-up with T-Series.

    We’ve reached out to Dhingana for more details. For now Indian music lovers can turn to Saavn or Times India’s Gaana.com, but the fact that the most funded company is bowing out of the game illustrates the difficulties of running a legitimate streaming service in a country where labels are all powerful.

    Related: India’s Flipkart shutters digital music store, says country’s download market ‘will not scale’

    Headline image via ronfromyork / Shutterstock