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This article was published on July 27, 2010

HTC Launches Brand In China, Announces Android and Windows Mobile Handsets

HTC Launches Brand In China, Announces Android and Windows Mobile Handsets
Matt Brian
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Matt Brian

Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

HTC has just announced it will be launching its first set of HTC-branded handsets in China, bringing four new smartphone devices to the Chinese market in a partnership with China Mobile.

The Taiwan-based manufacturer also announced an alliance with China’s largest electronics distributor GOME Electrical Appliances Holding Ltd whilst dropping the Dopod brand from its handsets in the process.

As a result of this venture, HTC will release four handsets into the Chinese market; the HTC Tianxi, HTC Tianyi, HTC Desire and HTC Wildfire, all outfitted with Sense UI; HTC’s own user interface for Android and Windows Mobile devices.

HTC’s entry into China signifies the companies desire to increase its worldwide market share and capture new customers in a market that is experiencing huge growth at the moment. China certainly is a huge market for HTC with the county’s mobile companies focusing on delivering localised TD-SCDMA networks, laying the foundation for an all out assault by the smartphone giant.

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