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This article was published on January 6, 2011

Guy Kawasaki promotes his latest book by giving away his first one

Guy Kawasaki promotes his latest book by giving away his first one
Brad McCarty
Story by

Brad McCarty

A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty. A music and tech junkie who calls Nashville home, Brad is the Director TNW Academy. You can follow him on Twitter @BradMcCarty.

When you’ve been around the block a time or two as Guy Kawasaki has, you learn a few things. One of the things that you pick up is that sometimes the best promotion is to give things away. In honor of that idea, Kawasaki is giving away his first book, entitled The Macintosh Way, via his Facebook page for his latest book entitled Enchantment.

A long time ago (1987 exactly), I published my first book, The Macintosh Way. I wrote it because I was bursting with idealistic and pure notions about how a company can change the world, and I wanted to spread the gospel.

Kawasaki, who started with Apple Computer in 1983, has been around to see some amazing things. From his tenure at Apple to his time spent now as a venture capitalist, many of the ideas are laid out in the book and it’s still a great read today.

Want a copy? It’s as easy as heading over to the Facebook page for Enchantment, clicking like and then clicking the download link for the PDF. Give it a read and share the information with your friends. In a world where people and things disappear in the blink of an eye, a book that’s relevant 23 years after it was written is pretty impressive.