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This article was published on December 3, 2009


Google Launches Killer New Homepage – No Clutter, No Problem

Google Launches Killer New Homepage – No Clutter, No Problem
Alex Wilhelm
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Alex Wilhelm

Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected] Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at [email protected]

googleGoogle, just like Bing, keeps making their core search product better. Google today is releasing the minimalist homepage that you probably know, to the masses.

It removes many of the main page elements, bringing them to you once you wave your mouse over the page.

If you have been under a rock, the changes look just like this. New on the left, old on the right.

searchbeforeafter_big

Some users complained at the switch, asking how they were supposed to click “search,” if there was no button. Google left them a not for a while explaining to just hit enter.

After testing a total of 10 variants to the “fade in” homepage, Google felt it ready to launch. It really does clean up the homepage, and make the entry to search feel cleaner. But, I have to ask, with Bing launching new capabilities, it feels a touch,well, weak, to have this be the responding Google annoucement.

The design does underscore Google’s complete dedication to search however. Google has on the occasion used the homepage to promote a few Google related products, most notably Chrome and the Droid. For now, it seems to want to draw all focus to search.

What do you think of the new home page?