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This article was published on February 4, 2015


Google buys augmented reality app maker Launchpad Toys

Google buys augmented reality app maker Launchpad Toys
Roberto Baldwin
Story by

Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

While Google Glass might be in some sort of post-Explorer limbo, the company is dabbling in the world of augmented reality. Today, Launchpad Toys announced that it was being acquired by the search giant.

The company posted the news to its site:

We’re proud to announce that our little toy company is pairing up with a great big team of tinkerers to empower GAJILLIONS of playful storytellers around the world. Launchpad Toys is joining Google to create even more amazing creativity tools for kids. Today, we’ve made our digital toys and tools free to creative kids everywhere. Tomorrow… well, we can’t wait to share :)

While Gajillions might not be an actual number, it’s cool that the company is offering up its products for free following today’s news. One of those apps is augmented reality app for kids, TeleStory.

Kids (and adults, we’re not here to judge) can create their own musical performance using the app and camera on their iOS device. If the company continues to build apps while at Google, expect an Android version in the future.

Launchpad Toys