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This article was published on July 8, 2010

    GiffGaff Bucks The Trend, Keeps Unlimited Mobile Data

    GiffGaff Bucks The Trend, Keeps Unlimited Mobile Data
    Steve Kennedy
    Story by

    Steve Kennedy

    Industry veteran, started in medical electronics, then mobile, ISP/Telco and mobile/wireless. Been in the industry for over 20 years. Involv Industry veteran, started in medical electronics, then mobile, ISP/Telco and mobile/wireless. Been in the industry for over 20 years. Involved in various start-ups and early stage investor and write for various tech sites. Mainly now just professionally annoy people (sometimes). Can be found on Twitter as stevekennedyuk and on a techie blog Euro Tech News.

    GiffGaff the UK-based MVNO (mobile virtual network operator) owned by O2 has gone against its parent and has decided to keep offering unlimited data as part of its normal voice offering.

    Mike Fairman, GiffGaff’s CEO stated “We have to be careful that customers don’t just migrate over to us because we haven’t capped data, which is why we are constantly reviewing it.”

    The company doesn’t seem too worried as GiffGaff customers are offering guides and kits to cut normal SIMs into micro-SIMs (which fit into iPhone 4’s and iPads) via the GiffGaff forums.

    GiffGaff, though operating independently from O2, is fully owned by Telefonica Europe (O2’s parent company) and was founded by Gav Thompson who is head of brand strategy at o2.  Continuing to offer unlimited data plans comes from GiffGaff’s ability to make its own operational decisions.

    The company is trying to position itself as a social network as users get credits for signing-up new users up and get free services to other GiffGaff users.

    GiffGaff is trying to be innovative and growing their user base (of which numbers are currently unknown), only time will tell if they succeed.

    [H/T – Mobile News]